Bergdorf's 2014 Holiday Window Displays
Bergdorf Goodman is one of our favorite partners year-round...but at Christmastime? The windows are truly something to behold and are sheer artistry year in and year out. Entranced with this year's windows, we set out to learn more about how the windows get created...read on to learn about this year's theme, called INSPIRATION!
BEHIND THE SCENES DETAILS ABOUT THIS YEAR'S WINDOWS:
Early this year, the creative departments at Bergdorf Goodman selected a one-word holiday theme for 2014: Inspired. We found this particular word itself to be inspiring. It was all we needed to launch a set of windows celebrating the arts—after all, isn’t art the product of inspiration?
We decided to base each window on a major art form, drawing equally from the fine arts, performing arts and applied arts. For our main windows, we settled on literature, architecture, theater, painting, music, dance, sculpture and film. Each window would be designed independently from the others. Each would be made from its own set of materials. But the entire set of windows would constitute a sort of eight-lesson course in art appreciation.
We now present these windows to pedestrians at 5th and 58th. Expect surprises. We have juxtaposed some of the arts with unexpected crafts. A few spoilers: The literature window has been made entirely from fabric, soft sculpture and needlework. The architecture window has been built completely from paper and old blueprints. The theater window is a sort of apotheosis of neon.
We are interested in traditional craftsmanship and the revival of old-school techniques. More than 100 artists and display artisans have contributed in some way to the completion of the windows this year.
We hope that this display will entertain, divert and—yes—inspire everyone who comes to 5th and 58th this holiday season.
This article was excerpted from the BG Holiday Windows website. Click here to view the full website.